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Branded merchandise insights and campaign ideas from Novelli

BRANDED MERCHANDISE INSIGHTS & CAMPAIGN IDEAS

BRANDED MERCHANDISE INSIGHTS FROM NOVELLI

Whether you're planning a kids loyalty programme, designing a collectible GWP campaign, developing workshop kits for retail, or looking for smarter ways to drive repeat visits and brand engagement - you'll find practical insights, campaign ideas and real-world examples here. Our team works with retailers, QSR brands, grocery chains and marketing agencies across New Zealand, Australia, the United States, the UK and Europe. This is where we share what we're seeing, what's working, and what the best brands in the world are doing next. 

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Taliah Oosterdijk29 June 2026

Why Kids Programmes Drive Repeat Visits Better Than Discounts | Novelli

Why Kids Programmes Drive Repeat Visits Better Than Discounts Discounts create ...
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Taliah Oosterdijk11 April 2025

Crafting Impactful Branded Giveaways for Trade Shows

Understanding the Importance of Branded Giveaways Trade shows and events are bustling ...
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Taliah Oosterdijk11 November 2024

Unmasking the Magic: Why Branded Merchandise for Halloween is a Smart Business Decision

It’s not just the ghosts and goblins that make Halloween a hauntingly fun experience. For ...
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Taliah Oosterdijk6 November 2024

Step Up Your Promotions: Why Socks Make For An Effective GWP!

When it comes to gift with purchase (GWP) or promotional giveaway strategies, many brands ...
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Taliah Oosterdijk21 October 2024

Why Giving Away Promotional Merch at Sports Games is a Game Changer for Your Brand

The Power of Sports Events in Brand Marketing Sports events attract large audiences, ...
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Taliah Oosterdijk3 October 2024

Helping Kiwi Women: Breast Cancer Foundation's Pink Shopping Bags Campaign

BREAST CANCER FOUNDATION (NZ) 'KNOW YOUR NORMAL' REUSABLE SHOPPING BAGS
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Taliah Oosterdijk1 October 2024

A Halloween Treat for Ace Hardware customers

ACE HARDWARE (USA) UNLOCKING THE MAGIC OF BRANDED SEASONAL MERCH Building upon their ...
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Lissy Smeets8 May 2023

Elevate your brand with Sustainable Branded Merchandise

Attention Marketing Professionals: Elevate your brand with sustainable branded ...
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Lissy Smeets17 April 2023

How brands are thriving in the virtual world of Roblox

Roblox is an online gaming platform that has taken the world by storm in recent years. ...
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Lissy Smeets5 April 2023

Marketing Psychology & Consumer Behaviour (part 2)

Tri Component Attitude model The decision-making process plays a critical role in shaping ...
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Lissy Smeets20 March 2023

Marketing Psychology & Consumer behaviour (part 1)

The concept of "thinking fast and slow" is a fascinating topic. It explains the ...
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Lissy Smeets7 March 2023

Understanding your customers & realizing a perfect customer experience

Target market thinking is in fact: putting on glasses that allow you to look at your ...
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