Engaging your audience and capturing their attention means cutting through the noise and leaving a lasting impression. Branded merchandise is everywhere — from promotional pens and water bottles to tote bags and more — so in order for campaigns to be successful, brands need to connect with their audience in a way that aligns with their values. 

Whether you should focus more on customer acquisition or retention is an age-old debate in sales and marketing. Most companies will prioritise acquisition by investing heavily in generating new leads and setting periodic KPIs for sales teams to drive growth.

Getting a clear understanding of what customers are adding to their carts will go a long way when it comes to optimising your sales and marketing efforts. More specifically, tracking insights around the average basket size (ABV) will allow businesses to devise strategies that drive even more conversions.

Now that Covid-19 restrictions have slowed down, certain aspects of consumer behaviour have transformed, and these changes are likely to stick around for the foreseeable future.